Families, Clans, and Guilds
Guilds are not the same in The Kindred as in most other games. Guilds are a permanent part of the game. Clans are similar to how Guilds in most other games work; They are a collection of families.
Families are created by players, and each character created by that player will be a member of the family if he or she chooses. Surnames will be given to players when they join or create a family. This is the lowest level of association, and allows a small collection of players to share resources. Some reputations will be shared among family members, so if a player makes reputation progress with a guild or faction, the other members of the family will share that benefit. However, this works both ways: If a player loses reputation, all members of the family lose that reputation, though to a lesser extent.
Families can join or evolve into Clans.
Clans are, in essence, a collection of families, similar to extended families. Clans will contain multiple families, and will be able to gain reputation faster because more characters will be completing quests. Some benefits will be gained by clan goals, and when a clan gains enough achievements, they can petition their sovereign for a guild charter.
Guilds are hard-coded into the game. They will exist as long as the developers allow it, and may continue to exist if there are no players in the guild. A guild petition must contain a guild goal; This will help determine what benefits will be bestowed upon a guild, such as NPCs, discounts, additional quests, etc.
The Guild Master will have access to a Kindred Emissary, an account representative similar to a Game Master, who will help lead the developers in the production of the guild resources.